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For Estate Agents

Your customers. Your data. We help you sell more homes, faster.

Free forever. No contracts. No upgrades. Your brand, your listings, your leads.

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What is Uprooting?

Uprooting is a home-moving platform that helps people find both the right area and the right home. Movers can set detailed area criteria such as commute times, schools, amenities, green space, local feel - alongside equally rich home criteria such as price, size, property type, and must-have and nice-to-have features. Want a thatched roof, a wine cellar, a south-facing garden, exposed brickwork in the kitchen and a view of the river from the bathroom? No problem.

The result is a complete search experience that pairs each mover with places and properties that truly fit their lifestyle. But Uprooting doesn't stop at search - we're here to support the entire moving journey, from mortgages and conveyancing to removals, utilities and broadband.

Every service sits within the same seamless experience, helping movers progress faster and helping you keep their transaction on track. Fewer delays. Fewer fall-throughs. More completions - and more commission opportunities for your branches.

We're not competing with you - we're here to help move your customers smoothly from search to sold, supporting your business at every step.

Why join now

Reach movers earlier

Connect with buyers and sellers before they hit the portals - including relocators planning months ahead.

Higher-intent leads

Every enquiry follows a detailed lifestyle match, so buyers already know why your listing fits them. Each lead is fewer but far higher-quality - serious movers who are already ready to progress.

Simple verification process

Sellers confirm their property details through a secure verification link you send from your CRM. This keeps listings accurate, builds vendor trust and automatically starts them on their moving journey with Uprooting.

Smoother completions

Because movers stay supported with mortgages, conveyancing, removals and utilities, transactions progress faster with fewer fall-throughs and more commission for you.

Earn extra income, on your terms

Offer our mortgage and conveyancing services or keep your existing partners. You can toggle services on or off for your brand or per seller. If your partner doesn't convert, you can trigger a 'second-bite' follow-up: we contact the seller on your behalf, under your branding. If they choose one of our services, you earn commission. Paid monthly.

Full control, always

You remain the data controller at all times. Your branding and contact details appear on every listing. We never publish homes without an agent, never resell data, and only contact your clients when you authorise it. Hosted in the UK and EU, fully GDPR-compliant with a data-processing agreement available on request.

No extra work required

Everything runs automatically - seller verification, lead routing, and follow-up scheduling. Less admin, more time for what matters: closing deals and building relationships.

Happier clients

By guiding movers through every stage of the process, Uprooting helps your clients feel supported from first search to move-in - improving satisfaction and repeat business.

Human support, whenever you need it

Our UK-based team is here to help with setup, feeds and onboarding. Real people who understand estate agency, not chatbots.

How setup works

(≈15 minutes)

1

Create account

Add agency + branch details.

2

Connect listings

Connect listings - Link your CRM to automatically sync listings, either using a built-in integration or by uploading a RTDF feed. We're adding new CRM partners as we grow, so if you sign up we'll prioritise getting your CRM added quickly.

3

Seller verification

Setup your CRM to automatically email each seller a secure link to confirm their listing details.

4

Get enquiries

Enquiries from potential buyers arrive by email (optional direct-to-CRM) or phone.

5

Get paid

When your sellers use Uprooting moving services, you receive commission on a monthly basis directly to your bank account.

Need a hand? You'll talk to real humans. (No SLA, but we're responsive and helpful.)

Start free and connect your listings

Built for agents - not against you

Your customer. Your data. Your relationship.

Toggle services instantly by branch or per seller.

Trigger second-bite follow-ups in one click (email and schedule).

No contracts. Cancel anytime. No fees. No upgrades - ever.

Our business model is built around growing agent sales and completions.

Pricing: Completely free for agents - always.

Uprooting earns from optional mover services such as mortgages and conveyancing, not from listing fees or subscriptions.

What the industry is saying

If it's another lead source, why wouldn't I have it?

Leads-agent Sales, Fine & Country (ex-Rightmove)

You're looking at geospatial elements, which is far more forward-thinking than a lot of other portals… gives you a very detailed opportunity to really search what's out there based on your needs.

Ops Lead, Rex / Fine & Country

If it's just plugged into the estate-agent CRM, it becomes frictionless. Agents love being able to show they know more than the next agent.

PropTech consultant, BNP Paribas & UK Gov

All of a sudden it becomes another £100 grand on top of whatever else agents would have done - and that's pure profit from referrals.

PropTech consultant, BNP Paribas & UK Gov

I can think of 20 of our agents who would love this. They'd be like: 'Great - now I can just tap in and find exactly what my client needs.'

Ops Lead, Rex / Fine & Country

The challenges that agents and consumers face are summarised incredibly well in the Uprooting proposition.

Commercial Director, Rex CRM

Frequently Asked Questions

Get started today

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